A town is sold by renders and a VR tour. Not a manager’s words.
We build the developer a complete visual sales system for a cottage town: from key renders and video to an interactive VR tour in which the buyer walks the streets before construction begins.
We’ve seen dozens of projects lose the buyer before a viewing. Almost always the same four things are to blame.
01
No single style
Different facades with no shared concept. The town’s image doesn’t come together and isn’t memorable.
02
Awkward layout
Cramped driveways, no turning space, illogical logistics. Complaints start right at the viewing.
03
Weak landscaping
A bare master plan with no leisure zones. Nothing to latch onto emotionally, and the picture looks raw.
04
No presentation
The manager sells with words. Without materials every salesperson works however they can, and conversion jumps around.
One system
Not a set of files, but the buyer’s path from the first frame to a walk down the street
Renders, video and the VR tour used to live separately. We’ve gathered them into one service. Each next level picks the buyer up where the previous one left off.
01 · CONTACT
Images
8–20 key renders: the entrance, streets, shared zones, hero houses. The first touch in advertising.
02 · ATTENTION
Video and verticals
A 45–60 second overview plus short 9:16 clips for Reels, Stories and paid ads.
03 · TRUST
Presentation
A structured deck for the sales team with a showing script and answers to objections.
04 · IMMERSION
VR tour
An interactive walk through the town. The buyer opens doors, walks the streets and sees the view from the plot before the foundation is poured.
Buyer profile
Who buys your cottages
We build content not in general but for a specific profile. Three groups work for cottage towns, and each buys on a different argument.
Families with children 25–45 years
Child safety, a private yard to play in, a school and kindergarten nearby, a calm environment for raising kids.
IT, freelance, mid-sized business
Autonomy of work, room for a home office, quality internet. Distance from the centre isn’t scary if there’s comfort.
A second home for leisure
Quiet and nature, good neighbours, the chance to escape the city for a weekend or a season.
Master plan
What the buyer should read from the master plan in ten seconds
A master plan isn’t a catalogue picture, it’s a sales tool. We highlight exactly what drives the decision.
// placement
Placement logic
A considered system of houses that accounts for privacy and the views from each plot.
// transport
Driveways and parking
Traffic logic, turning space, convenient access to each house, guest parking.
// landscaping
Shared spaces
Playgrounds, leisure zones, walking routes and green landscaping across the territory.
// engineering
Utilities
Engineering networks and their availability for each plot, shown clearly.
// privacy
A sense of your own space
Considered distances between houses and protection from prying eyes. Something the buyer feels physically rather than reads in a description.
Town VR tour
Walk the town without leaving home
An interactive tour: the buyer walks the streets and examines the houses and views before construction starts. Rotate, zoom, move to any point.
The rule of 3 touches
A lead isn’t lost if the manager takes three steps
The stats are simple: it takes at least three consecutive touches to reach a deal. We prepare materials so every step is fast and equally strong, no matter who is selling.
STEP 01
First call
Quick contact, clarifying needs, agreeing a time for a detailed conversation.
STEP 02
Message with the presentation
Beautiful materials that show the town and answer the buyer’s basic questions.
STEP 03
Invitation to a viewing
An in-person visit or a VR tour, where the client sees everything with their own eyes.
Financial logic
Materials pay off not through pictures but through faster sales
0%
Time saved
from lead to viewing thanks to quality materials
0x
Faster explanation
the buyer grasps the town’s value twice as fast
0%
Higher conversion
from viewing to signing the contract
Investing in professional materials isn’t a cost, it’s cutting the time managers spend on long explanations and reducing lost leads.
From the studio’s work
This is the level of visualization
Frames from our projects. Hover to take a closer look. In the VR tour the buyer walks this space themselves, opens doors and changes angles.
Image 1
Image 2
Image 3
Interior VR tour
Step inside the house
The same principle for the interior: the buyer inspects the space, materials and layout in an interactive tour, before the house is even built.
Packages
Three levels for your project’s stage
Each package is a balanced set of materials for a specific goal: a fast market test, systematic pre-sales or an investor presentation.
BASE
A fast advertising start with a minimal set of materials.
~$2 800range $2,000 – $3,500
⏱ timeline 10–14 days
8–12 key images
Vertical and square adaptations for social media
Banners for the site and digital
A basic presentation for the manager
PROrecommended
A full pre-sales set for systematic, steady sales.
~$6 000range $4,500 – $8,000
⏱ timeline 4–6 weeks
15–20 professional images
A 45–60 second video overview
A set of vertical clips for Reels and Stories
A sales-team presentation with scripts
INVEST
A premium level for investor presentations and a large-scale launch.
~$12 000from $9,000 – $15,000+
⏱ timeline 6–8 weeks
Unlimited images, day / evening variants
2–3 video overviews plus short cuts
Town VR tour: an interactive walk
An investment presentation of 15–20 slides
A full set of formats: web, print, billboards
Payment schedule: 50% to start · 30% after the key frames · 20% on delivery of the set Rush ×1.25 (moderate) or ×1.5 (hard) · an extra round of edits is 25% of the stage cost
Process
Four stages with fixed approval points
The process is structured and transparent. Each stage has a clear deadline and an approval point, so the result is predictable, with no missed deadlines.
01
Analysis of inputs
Location, competitors, buyer profile. We form a clear direction.
02
Key frames
2–3 concept visualizations. We agree the style and mood before the main production.
03
Production
The whole set in the agreed direction, with no surprises in style.
04
Handover of materials
A ready package for the sales team plus materials for the rule of 3 touches.
One communication channel for edits, submitted as a single list within a 48-hour window. One round of edits after the key frames and one after the final set. This protects timelines, budget and predictability for both sides.
Ready to start
Send the project basics and we’ll give an exact quote
To start we need a minimal set of inputs. After that we’ll run a short brief and begin with the key frames.
A plot layout with boundaries and utility data
A description of the 2–3 house types you plan to build
